An SCA multi-media gifts mailing that mailed throughout 2004, 2005 and 2006 in support of a presidential property generated more than $5,000,000 in donations, pledges and bequests.
Results
The 2005 prospect portion of this mail program brought in nearly 2.5 million from people who had never contributed to this institution before. The net income from the prospect portion alone was $1.8 million.
This 2005 mail program generated . . .
170 gifts in the $1,000 - $4,999 range
23 gifts in the $5,000 - $9,999 range
4 gifts in the $10,000 - $24,999 range
12 gifts in the $25,000 to $49,999 range
2 gifts for $50,000
1 gift for $100,000
1 gift for $250,000
1 gift for $1.5 million (half is in and the other half is pledged).
