4. What might we expect from a Stephen Clouse & Associates major gifts fundraising program?
So far, every organization that has tried an SCA multi-media major gift mail program has either repeated the program or has told us they plan to implement one in the near future. A number of SCA clients have made this an annual program for their organizations.
The results of an SCA program will vary by organization – and will depend on the strength of the project and the maturity of the housefile.
For example, an SCA multi-media major gift mail program for a presidential property generated more than $5,000,000 in donations, pledges and bequests. The 2005 mail program generated 170 gifts in the $1,000 - $4,999 range; 23 gifts in the $5,000 - $9,999 range; 4 gifts in the $10,000 - $24,999 range; 12 gifts in the $25,000 to $49,999 range; 2 gifts for $50,000; 1 gift for $100,000; 1 gift for $250,000; and 1 gift of $1.5 million.
Another mail program for a university-affiliated organization netted more than $65 per-name mailed; produced an average gift of more than $700; and doubled the fundraising program’s net revenue.
A mail program SCA conducted for a major public policy organization in Washington, D.C. generated 400 supporters who made their first-ever contribution of $1,000 or more, including several six-figure gifts.