6. How many $100 and up donors does an organization need to make a Stephen Clouse & Associates multi-media major gift mail program economically viable?
Because of the substantial production cost of the video documentary portion of the program, the high-impact packaging, as well as the time involved in producing this kind of mailing, your housefile list most likely will need to include at least 3,500 donors who have contributed $100 or more to your organization within the last 18 months.
We have found that these packages perform well with donors whose highest previous gift is as low as $50. But SCA packages gain the most traction among those who have contributed $100 or more.